can be found here.
Why? Well, it ought to be clear that the characters inhabit what looks like a Big Society. Everything is run by a member of the community – in fact, Miss Rabbit seems to do most of it, selling ice cream, tickets at the Museum, running the fire station, and so on.
There is only a hint of a productive economy out there, with Daddy Pig’s office doing something that involves ‘load bearing tangents’.
As for the government, it is hard to count Mr Zebra the Postman – particularly as he often helps out, such as when he popped in to build Peppa Pig’s new toy cupboard in return for a tea with six sugars*. Mr Bull, assisted by a rhino, deals with the roads, but with such enthusiasm that it looks like a hobby – and since he also collects the rubbish, and even carts Christmas trees around, it looks more like his turn at the commune than government 9-5ing.
Doctor Brown Bear operates like a pro-bono medic from before the war, rushing to the bedside of anyone with a tickly cough or spots, and parroting oldfashioned advice like “I’m never ill – I eat an apple a day!”. The teacher, Madama Gazelle, has been in the same job since she taugh Mummy and Daddy Pig herself. And she mucks in with the ballet class. When her school needs more cash, it’s a Jumble Sale, or they put emotional pressure on Daddy Pig to do an enormous sponsored run.
Family ties are also vital. The older generation is always present – the only babysitting is done by grandparents, who also keep the flame burning for oldstyle skills like building trains and planting tomatoes.
So, yes, Peppa is a beautiful image of a multi-cultural world at peace with itself – although it illustrates with unflinching accuracy the jealousies and competitiveness between children. But its ruling principles are all conservative. Perhaps it is what gave Cameron the Big Society idea in the first place?
*It is interesting that Mr Bull and Mr Zebra who are both ‘handy’ have the most working class accents